All to often we get excited about the 'I' and the 'T' when talking about ICT in education. This is understandable as it is easier to grasp a concept if it is embodied in an actual solid object, a laptop, iPhone or a digital camera. However,we are textual beings. We are surrounded text, texts in various forms which we absorb by osmosis and eventually we have a head full of semiotic static. Is it time to step back, pause, think then act?